April 2024

In today’s fast-paced sports business world, leveraging generative AI tools like ChatGPT, Claude, and Perplexity can provide a competitive edge. These tools can help professionals streamline tasks and enhance decision-making.…

As Sport increasingly shifts towards digital channels, the long-standing battle against piracy is proving to be a significant challenge. The growth we’ve seen in Sports, and many high industry asset…

Here are some specific examples of companies using AI in sports analytics and strategy, with numbers: Leading sports organisations and technology companies are leveraging AI across player tracking, performance analysis,…

Artificial intelligence (AI) has become a game-changer in Sport, revolutionising how athletes train, coaches strategise, and fans engage with their favourite teams and players. This blog outlines examples of how…