10 years ago, I found myself in the Hôtel de Paris in Monaco, pitching a startup idea to an aviation billionaire – one of those rare moments that sparks a completely different path.

The pitch didn’t land funding, but it did change everything. Sitting next to the billionaire was Nigel Rushman – one of sport’s most experienced international entrepreneurs. That meeting opened the door to a career that’s taken me across the globe, solving challenges and exploiting opportunities for governments, federations, and global brands in sport.

Since then, I’ve delivered high-stakes projects in Washington DC, the Middle East, South America, and across Europe – operating where sport, strategy, and technology intersect. I have and continue to work alongside some of the most experienced executives in sport, helping them make better decisions, embrace technological change, and deliver results under pressure.

Over that time, I’ve built deep expertise in Artificial Intelligence – not just in the tools, but in how to apply them to drive performance, streamline operations, and unlock commercial growth.

Today, I help sports organisations understand, adopt, and apply AI – with strategic clarity, not hype. I act as a map between what AI can do and what sports leaders and professionals actually need.

If you’re ready to move from curiosity or confusion to clarity with AI – let’s talk.

Please DM me on LinkedIn – here.