Baptism by fire.

After a pitch in Monaco, I was headhunted by Rushmans – and dropped straight into the deep end.

Since then, I’ve worked closely with some of the most experienced executives in global sport – operating at the intersection of strategy and technology.

I’ve helped solve high-stakes challenges and seize strategic opportunities. These have included commercial, reputational, and operational initiatives for governments, senior leadership teams, and some of the world’s largest corporations. From early-stage vision all the way through to final execution.

My work continues to take me across the Middle East, US, and Europe – delivering under pressure, where sport meets geopolitics, media, and global capital.

Projects span global sports events, growth strategy, and executive decision-making – often delivered under intense pressure and public scrutiny.

Alongside that, I think out loud about how AI is reshaping the business of sport – particularly its impact on commercial growth.

I’m always open to connecting with people shaping the future of sport.

Please DM me on LinkedIn – here.