Sport Business

If you work in Sport, and want to keep abreast of the developing applications of AI in Sport, this weekly newsletter will do that.

Staying ahead in business means constantly generating fresh ideas.  Large Language Models (LLMs), like OpenAI’s GPT-4o, can serve as your AI-powered brainstorming partner. Always ready to collaborate, bringing a wealth…

The sports industry is dynamic and fast-paced, offering both exciting opportunities and unique challenges. To stay ahead in Sports Business, leveraging artificial intelligence (AI) is essential for both individuals and…

In today’s fast-paced sports business world, leveraging generative AI tools like ChatGPT, Claude, and Perplexity can provide a competitive edge. These tools can help professionals streamline tasks and enhance decision-making.…

As Sport increasingly shifts towards digital channels, the long-standing battle against piracy is proving to be a significant challenge. The growth we’ve seen in Sports, and many high industry asset…

Here are some specific examples of companies using AI in sports analytics and strategy, with numbers: Leading sports organisations and technology companies are leveraging AI across player tracking, performance analysis,…

Artificial intelligence (AI) has become a game-changer in Sport, revolutionising how athletes train, coaches strategise, and fans engage with their favourite teams and players. This blog outlines examples of how…

In the dynamic world of sports, innovation isn’t confined to the field or court anymore. Gone are the days when Sports Business relied solely on gut instincts and traditional methods.…