News
- Sportfive renewed its partnership with AI-powered highlights generator, Magnifi.
WSC Sports launched it’s next gen AI-powered highlight tools.
These automated tools are getting more and more sophisticated – improving fan engagement, enhancing coverage for smaller leagues that do not have access to production teams, and improving efficiency for the broadcasters themselves so they can focus on other aspects of production and coverage, taking content to a new level.
- NTT expands its innovative use of racing data to enhance fan experiences across the NTT INDYCAR SERIES. Collecting and analysing over 8 billion data points from 140+ sensors on each racecar provides real-time insights. Fans benefit from AI-driven insights on race strategies, predictions, and head-to-head overtakes, setting a precedent for technology’s impact on motorsports and sports in general.
- ISPO examines how AI is revolutionising Sports Content.
- Oleksandr Usyk partners with Thundermark Capital to enhance safety in contact sports using AI – by aiming to predict injury risks, crafting personalised training, aiding referees for fair play, and assessing fighters’ health post-match.
- Michael Schumacher’s family is awarded 200,000 euros compensation for an AI-generated ‘interview’.
Ideas
- Barrett Sports Media say that with numerous AI prediction tools available to assist Sports bettors, these tools can’t guarantee consistent wins as sportsbooks also use AI to adjust odds and protect their margins. They say, the true potential of AI in sports betting lies in enhancing the betting experience through personalisation, tailored recommendations, and real-time data feeds, rather than merely predicting outcomes.
There is no doubt though, that AI is transforming the sports betting industry by enhancing predictive analytics, improving odds calculation, and processing real-time data to better manage in-game betting and risk. Companies like DraftKings are leading in AI adoption, using it to refine same-game parlays and daily fantasy sports contests.
