What happened in Sports AI this week?
- Controversy is swelling around the introduction of AI-powered surveillance systems at the Paris Olympics. The technology will scan crowds, detect threats, and enhance security measures – but human rights activists are arguing it could make AI surveillance the new normal
- F1 has utilised AI to design the Montreal Grand Prix trophy in partnership with AWS. F1 says it plans to incorporate AI into more areas of the sport – like archive analysis to make stats available to broadcasters
- Wimbledon and IBM expand use of Gen AI to create personalised ‘catchup’ summaries
- Magnifi (one of the largest automated sports highlights providers) will expand access to its advanced AI-powered solutions at the collegiate level, pioneering the future of collegiate sports engagement
- Upgrades to VAR technology will help referees make the toughest calls at the 24 Euros
- The England football team are being served by Robots at their Euro 2024 team hotel
- The IOC president says AI will be used to block social media abuse during Paris 2024
- AI is revolutionising the sports industry’s sustainability efforts by providing precision eco-impact analytics, enabling meticulous assessment and mitigation of the environmental footprint of sports events, and fostering eco-friendly behaviours through incentive systems
- By 2030, 54% of fans expect sports consumption to be more immersive than it is today – this will be enabled by AI
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