What happened in Sport AI this week?
- Companies such as Soccerment and SentientSports are using Generative AI to help bridge complex statistical analysis into simple football language – think ChatGPT for player scouting. The technology is in its early stages, but is showing promise.
- Multimodal AI is changing how the greatest sporting moments are archived. Multimodal AI, which integrates data from various sources like text, images, videos, and audio, is designed to mimic human perception. Better access to archived content has many benefits. It facilitates personally tailored highlight reels, news feeds, and interactive experiences for fan engagement, advances analytics for performance improvement, and improves broadcasting.
- “AI spend in media is set to reach $13 billion by 2028. It is influencing every element of the content value chain but businesses need more clarity around where and how it can be harnessed most effectively”
- ESPN went viral with a video of AI generated Basketball Players designed as Dark Fantasy characters.
- Next week, the Hong Kong Jockey club will release the ChatGPT version of horse racing. The tool will have data from the back end to support it to become a specialist in predicting the race ahead.
- AI is dramatically reducing the time it takes for VAR offside calls in Premier League matches.
- Experts believe it will soon be almost impossible to tell real and manufactured images and videos apart. People have, and will continue to make deep fakes of athletes and prominent figures in Sport.
- Magnifi continues to develop its AI-powered automated Sports highlight offering. They can automatically create content in 80 languages, and now have a new feature for sports rights holders, which simplifies the process of distributing content based on geographic rights.
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