What happened in Sport AI this week?
- A report by IBM found that 58% of 18-29 year-olds believe AI will positively impact sports. IBM say AI can satisfy fans’ craving for sports connection.
- Insurers are nervous that militant attacks or AI-generated fake images could derail the Paris Olympics, risking event cancellations and millions of dollars in claims.
- Spiideo, one of the largest AI sports video companies who raised $20M last month, outlined a series of industry-first tech to democratise high-quality sports broadcasting.
Evolving their products with automated multi-angle productions, instant replays, a highlights studio, new cameras and AutoFollow. - Wimbledon introduced AI-powered automated pre and post-match player profiles to this year’s tournament – but it has been plagued by factual errors. The event is also using AI to protect its stars from online abuse.
- Sponsorlytix unveils new Sponsorship Analytics and Tracking tools.
Their tools are revolutionising how sponsor logos are tracked, detected, and measured on and off the field in real-time, assisting brands to maximise their visibility and ROI through AI. - Supponor (award-winning AI-based virtual advertising platform) announced record deployment levels for its advertising platform.
Supponor virtually enhances advertising space in live sports broadcasts. In a successful 2023-24 sports season, the technology was implemented in over 10,000 feeds at almost 3,000 live events at 200 stadiums and arenas across every continent. - AI-generated fake interviews of the England Football boss Gareth Southgate slandering his players are being viewed by millions on social media
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