What happened in Sport AI last week?
- SponsorUnited, which tracks $9B in sponsorships across 52,000+ properties and athletes, has launched SPND (Sponsorship Price of Negotiated Deals), combining AI and proprietary data to provide accurate sponsorship pricing.
- AI’s Big Swing in Golf. From Callaway’s AI-engineered drivers to personalised club fitting, AI is revolutionising golf. AI-powered apps like Mustard Golf are transforming player improvement by using motion analysis to identify flaws and prescribe tailored drills.
- The NBA is stepping up its social media game with AI. They are using WSC Sports’ AVGen to instantly create and share game highlights, boosting global fan engagement and streamlining content production for faster, more scalable marketing.
- Pixotope unveiled an AI Tool to integrate graphics into live broadcasts without green screens. The tool enables real-time interaction between talent and graphics, enhancing sports production.
- SailGP will introduce AI-powered, gyro-stabilized cameras mounted on autonomous racing marks during the 2025 season. This innovation allows real-time, dynamic camera adjustments to enhance coverage.
