What happened in Sport AI last week?
- IBM expands its influence
IBM continues to redefine the intersection of AI and sports with high-profile collaborations. This week saw new major partnerships with UFC and Ferrari, showcasing AI’s growing role in enhancing fan engagement and data-driven decision-making.
- UFC: Launched the UFC Insights Engine, delivering real-time analysis, fight predictions, and detailed insights directly to broadcasts, enriching fan engagement.
- Ferrari: Partnered to create a fan-focused app, leveraging Ferrari’s historical and live data for personalised experiences.
These join IBM’s existing collaborations with Wimbledon, the Masters, and ESPN, demonstrating its dominance in sports innovation.
- Magnifi and SportsPro’s recent white paper highlights how AI is transforming sports content delivery. From automated multilingual commentary to platform-specific video highlights, AI is enabling organisations to meet the diverse preferences of global audiences. These tools are crucial as the Sports AI market is projected to grow to $9.3 billion by 2032, with a CAGR of 22.02%.
- AI isn’t just for elite competitions. Prof. Memmert, a leading sports scientist, predicts AI will soon be accessible to amateur clubs, much like smartphone cameras today. This democratisation could revolutionise grassroots sports, levelling the playing field for data-driven analysis.
