What happened in Sports AI last week?
- In a five-year partnership, WSC Sports will leverage AI to produce real-time highlights for Ligue 1. There is so much activity in this space.
AI and automation are transforming sports broadcasting by lowering production costs, enabling live broadcasts, and offering video analysis for teams at all levels, therefore expanding fan access, enhancing engagement, and creating new revenue opportunities for leagues worldwide. - The ICC successfully trialled an AI tool to eliminate social media abuse in women’s cricket.
- FIFA has teamed up with Hawk-Eye to establish the Football Technology Centre AG, aimed at advancing tech solutions in football, through the development of algorithms that automate in-game event detection.
- The broadcaster Ateme formed a strategic partnership with AI translation platform Lingopal.ai to scale localised Sport content to global audiences.
